Creating awareness

Awareness with experience

Before you can take effective action, it is important that you are aware of your own behavior and / or environment. Creating awareness is therefore often the basis for solving large and complex issues. This includes providing insight into your role within your team or creating awareness about the dangers of cybercrime.

In an age of information overload, traditional forms of knowledge transfer are no longer effective. Presentations, long brochures or classroom training are dusty and are focused on sending information. The result: knowledge does not stick and the urgency is not felt. And that can be done differently!

How can you use games?

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To create awareness

We create a game environment in which you are introduced to new themes in a playful way. From climate adaptation to the consequences of criminal activities.

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To have a conversation

In games you display human behavior rather than socially desirable behavior. We bring abstract theory to life and create awareness.

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To activate

In a serious game, the participant plays the leading role in the learning process. Games are a very effective and activating learning form.

The results of serious gaming

We believe that people make the difference. By experiencing realistic scenarios in a safe environment, you are actively made to think. A process of less ‘sending’ and more doing!

Information sticks

70% of what we actively experience, we remember.

High return on investment

Learning through serious gaming is both time- and cost effective.

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It strengthens your team

With interactive and cooperative serious games you strengthen the team spirit.

Relevant cases

We are happy to use our passion and expertise for awareness-raising issues. Check out some solutions below.

Jasper Müller
Co-Founder, Product & Operations Lead
Jasper Müller Serious Game Expert

“Raising awareness is a challenge. Nobody wants to be made aware. To get in between, you have to make people aware through their own experience, in a surprising, creative, and original way.

In addition, awareness is in any case a process. You are often not aware of a problem or issue from one moment to the next. To do this, you have to take in information in various ways, synthesize it and make it your own story.

I think The Great Holiday Escape about low literacy that we have developed is a good example. Here, participants think that they can win a holiday by solving the escape room faster than others. Gradually they discover that the problem cannot be solved. Words are missing in a crucial text that prevents them from opening the safe. That is a simulation of how everyday tasks feel for people with low literacy. Sometimes they do not understand 40% of the text, good luck trying to open a bank account or booking a holiday in that situation.”


How can we help you?

This post is also available in: Nederlands