Reaching young people

We reach young people effectively

Young people and their environment have major challenges and responsibilities today. Good housing, alcohol prevention, resilience against crime, and the creation of a solid position in the job market. These are all issues where reaching young people plays a major role.

In an age of information overload, traditional forms of knowledge transfer are ineffective. Presentations, long brochures or classroom training are dusty and focused on sending information. The result: Knowledge does not stick and the urgency is not felt. That can be done differently!

How can you use games?

To create awareness

We create a game environment where you are introduced to new themes in a playful way. From climate adaptation to alcohol prevention.

To have a conversation

In games you display human behavior rather than socially desirable behavior. We bring abstract theory alive and open the conversation.

Gegrepen door de inhoud
To activate

In a serious game, the participant plays the leading role in the learning process. Games are a very effective and activating form of learning.

The results of serious gaming

We believe that young people make the difference. The complex challenges for young people require a new approach to learning and communication. A process of less ‘sending’ and more doing!

Information sticks

70% of what we actively experience, we remember.

High return on investment

Learning through serious gaming is both time- and cost effective.

High five
It strengthens your team

With interactive and cooperative
serious games you strengthen the team spirit.

Relevant cases

Challenging issues make our hearts beat faster. View some solutions of how we reach young people below.

Koen Fraijman
All-round gamemaker
Koen Fraijman | Raccoon Serious Games | Maak Expert

“Young people today have access to an ever-broader spectrum of information and entertainment. Right now it is therefore important to stand out with your message. A serious game is the perfect tool for this. You grab their full attention and give them an unforgettable experience. And the great thing about it is: you can fill these experiences with learning goals! ”

A good example of the impact you make with serious gaming is Dirty Money. After playing the escape room, young people spoke candidly about the ways in which they had come into contact with crime.

It was also interesting what happened when I asked during the follow-up interview if I could borrow someone’s debit card for € 20. At first it remained silent. Then I increased to € 50 and someone was interested. Subsequently, a discussion arose in the group. Young people talked to each other. The conclusion: It wasn’t really a good deal…”

How can we help you?

This post is also available in: Nederlands